Barcelona will wear a special shirt against Real Madrid on Sunday to celebrate Drake becoming the first artist to achieve 50 billion Spotify streams.
The La Liga heavyweights are sponsored by Spotify, but for El Clasico, the Canadian rapper’s OVO owl logo will be used in place of the streaming service’s logo.
It is part of the strategic goal of Barcelona and Spotify to “bring football and music together.”
Meanwhile, Drake himself wrote on Instagram, “This doesn’t feel real, but it is.”
🦉 @Drake 💙❤
First artist to hit 50 billion @Spotify streams. First artist to share the @FCBarcelona shirt. pic.twitter.com/cBiHjge5FG— FC Barcelona (@FCBarcelona) October 14, 2022
For the warm-up, Xavi’s team will wear shirts with the Spotify logo on the front and “Drake 50” on the back. Then during the match, Barca will wear the special shirts with the four-time Grammy Award winner’s brand logo
Why Are Barcelona Using Drake’s Logo On Their Jersey?
Juli Guiu, who is Barcelona’s marketing vice-president said: “Our alliance with Spotify goes beyond a mere commercial relationship.
“It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion – namely music and football.
“This initiative is another example of this desire and the innovative spirit of our collaboration. For the first time in our history, we are replacing the name of our main sponsor on the front of the jersey with an internationally acclaimed artist, Drake.
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“This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world.”
Meanwhile, Spotify’s vice-president of partnerships, Marc Hazan, said: “We were really excited to celebrate one of the biggest games of the year and mark Drake’s milestone as the first artist to reach 50 billion streams.
“We’ve always said that we want this partnership to be a celebration of fans, players and artists on a global stage – and there’s no bigger stage than El Clasico.”
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