An analysis of Google search data has revealed that since Lionel Messi made his debut, interest in Inter Miami has overtaken that of Real Madrid and Manchester United in the US as well as globally.
When compared to the preceding seven days, searches for “Inter Miami jersey” and “Inter Miami kit” jumped by nearly 11 and five times the typical volume, respectively, according to JeffBet’s study of Google search data.
This reflects an extraordinary increase of football fans looking to purchase the team’s shirt worn by Messi.
Inter Miami has had an all-time high of 8.4 million Google searches in the two months preceding this one, surpassing other better-known MLS outfits like LA Galaxy and Chicago Fire.
On July 22, global searches for “Inter Miami jersey” and “Inter Miami kit” increased by 1,003% and 468%, respectively, over the previous seven days.
This occurs as the most-watched soccer match in American history, according to reports, saw Lionel Messi score the game-winning goal in his debut against Cruz Azul.
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Messi’s signing has also affected ticket demand, as searches for ‘Inter Miami tickets’ and ‘Inter Miami season tickets’ saw a 950% and 917% increase compared to the last seven days.
“Messi continues to prove his influence over the game, drawing attention to major league soccer and sending ticket prices skyrocketing as fans clamor to catch the legend in action,” a spokesperson from JeffBet commented on the findings.
Inter Miami are into the Leagues Cup round of 32 after their 4-0 win over Atlanta United 👏 pic.twitter.com/QHc5Ys0rv5
— B/R Football (@brfootball) July 26, 2023
“As Google data shows, search interest in Inter Miami has grown so big that it’s overtaken some of the most popular clubs worldwide, with over eight million people searching for Inter Miami, raising the club’s and sport’s profile to new levels”.
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