English Premier League clubs have unanimously chosen to remove gambling sponsorship off the front of their kits, the league announced.
“Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising,” the League said in a statement.
“The Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship.”
Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising
➡️ https://t.co/FG6V7sJcds pic.twitter.com/5xDX5sR4gY
— Premier League (@premierleague) April 13, 2023
PL Clubs voted on the ban today, and all clubs supported it as well as the creation of a new policy for sponsoring responsible gambling.
The new gambling sponsorship rules will be implemented at the end of the 2025/26 season. The timetable enables clubs to complete their agreements with current sponsors while searching for new partners.
According to the league, the clubs had taken the measure “voluntarily in order to reduce gambling advertising”.
At present, eight PL clubs have gambling companies as shirt-front sponsors.
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According to available figures, the value of those deals is around £60m per year.
The move to voluntarily reduce gambling sponsorship in the Premier League comes ahead of the publication of the gambling white paper. The paper is expected to recommend an outright ban on gambling sponsorship.
However, government sources have indicated that it will not implement a ban if the Premier League voluntarily limits gambling sponsorship.
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